Customer Service Remains A Top Priority for Titan - Iron Solutions

Customer Service Remains A Top Priority for Titan

By Mary Herring Posted in Dealer Perspectives | Resources | Tutorials & Case Studies

April 13, 2023

Growing from two stores in 1980 to over one hundred locations today, Titan Machinery continues to remain true to its original principles of helping customers and taking care of employees.

Titan Machinery was founded on the principle of serving customers better through growth. That is, to leverage the purchasing power, equipment and parts inventories, parts and service expertise, industry know-how, and local commitment of many stores to their customers’ advantage, said Don Aberle, senior manager for used equipment,  who has been with Titan Machinery for over 21 years. 

“Titan Machinery’s main focus, as it has been since Dave Meyer started, has been serving that customer and taking care of the employees,” Aberle said.  

“There are three basic principles of Titan Machinery that go back to when it all started:  servicing that customer and making sure they’re happy; making sure the employees are well taken care of and keeping everybody safe. Everything else has been a product of those three main principles,” he said.

Co-founder and CEO David Meyer founded Titan Machinery in 1980, although it has roots in two Red River Valley dealerships dating back to 1926 and has legacy stores dating back to the turn of the century. Headquartered in West Fargo, North Dakota, Titan Machinery currently operates a network of over 90 North American dealerships in North and South Dakota, Idaho, Iowa, Minnesota, Nebraska, Wyoming, Wisconsin, Colorado, and 35 European dealerships in Romania, Bulgaria, Germany and Ukraine.


span style=”font-weight: 400;”>Each Titan Machinery location represents one or more of the CNH Industrial brands, including Case IH, New Holland Agriculture, Case Construction, New Holland Construction, and CNH Capital. The company continues to acquire dealerships, a big part of the company’s original vision, Aberle said.

Like most ag machinery dealers, Titan Machinery is experiencing challenges getting some new equipment on the lot at many of their Farm and Construction equipment dealerships. Increasing cost of new equipment, new and used equipment inventory shortage, technician availability, interest rate increases are all contributing factors.

Manufacturers continue to have some problems sourcing components, noting some  product category orders are still a year out.

“The supply chain issue has been a battle across the industry for a bit more than 18 months,” said Aberle. “Manufacturers  are doing their best  but still have some challenges to meet most of the demand.”

Staying on top of factory price increases and used equipment valuations is imperative, as well as keeping our customers informed.“We don’t control the pricing….the manufacturer does,” Aberle said. “ It’s a matter of supply and demand. We just keep doing what we’ve always done and that is communicate, communicate, communicate.” 

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