This is part two in a two-part series
IronHQ is a CRM tool for a one-store to a 20-store ag dealership.
This tool centralizes sales and customer activity, leads, prospects, opportunities and equipment data under one unified system making it visible and accessible to all users. You see the full picture, rather than one piece at a time.
David Kleiber, owner of Kleiber Tractor and Equipment in LaGrange, Texas, has been using IronHQ for over 10 years and couldn’t run his dealership without it.
“It’s very user friendly and easy to use,” Kleiber said. “We’re handling way more traffic per employee than we did when we were manually figuring this out. It’s all at your fingertips, and it’s foolproof.”
Because quoting is so much faster and easier, Kleiber said they easily get by with fewer salespeople because they can figure a quote for one of their biggest tractors, with hundreds of configurable options, in under five minutes.
“With IronHQ, all the prices, margins, rebates, and pre-populated forms are in one place so it makes the sale go real smooth,” he said. “You can’t afford not to use it.”
“From an operations standpoint,” Kleiber said. “I don’t see how you can do without it.”
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