Whether you're buying or selling equipment, exposure to a broad, engaged audience is the key.

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IronSearch is an online marketplace for new and used agricultural and industrial equipment. Equipment is listed with detailed specifications and photos, drawing millions of visitors annually. It has helped sellers find buyers for billions of dollars in equipment sales for over 15 years.

For Farmers, IronSearch provides online 24/7 access to thousands of pieces of equipment from lawn tractors to combines. You can list equipment for sale by owner and appraise it with the IronAppraiser℠ — powered by IronGuides data — to help competitively price equipment in minutes. For Dealers, IronSearch provides a seamless process to put your equipment inventory in front of thousands of potential customers. Over the years, it has delivered hundreds of thousands of leads to drive sales for our Customers' dealerships.

Looking for current IronSearch listings? Click Here

Laptop and Phone with Iron Search

Find Equipment to Buy

  • Search for the type, make and model of equipment you want.
  • Calculate an offer price using the finance calculator.
  • Initiate alerts to dealerships across North America for your desired equipment.
  • Search Listings

Sell Your Equipment

  • Publish unlimited listings at any time and with no expiration dates.
  • List equipment with up to unlimited photographs and detailed specs.
  • Display listings on Facebook and Twitter via social network integrations.
  • Direct email link and contact form available on each listing.
  • Learn how to maximize engagement on listings from inventory experts.
  • Reach millions of people annually.
  • Dealer Listing

Equipment Appraisals for Farmers

  • Use the IronAppraiser® function to easily and competitively price tractors, combines, forage harvesters, balers, mower conditioners, skid steer loaders, sprayers, windrowers and cotton pickers manufactured in the past 20 years.
  • Powered by IronGuides to provide an average value range to help navigate negotiation with a dealership or determine an advertised price.
  • Learn More Purchase An Appraisal

"In just three days, we saw a return on our initial investment in subscribing to IronSearch®. We quickly sold a combine and two heads to a customer in Pennsylvania."

- Midwest dealer with two locations

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List and Sell With Ease

Whether it's for new or used equipment, no platform makes it easier to list and sell quickly.

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Recent Posts – IronSearch®

An equipment dealer
March 16, 2020,,

Making the Trade: One Farm Equipment Dealer’s Dilemma

The history of Iron Solutions: Part 2 Part Two of a Three-Part Series Read Part One Read Part Three Establishing accurate trade-in values on used farm equipment may seem like...
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A close up of text on a white surface Description automatically generated
March 2, 2020,,

Crushing the “Trade-in Evil” of 1928

The history of Iron Solutions: Part 1 IronGuides® Rich History Goes Back Over 80 Years to the First “Trade-In Manual” Part One of a Three-Part Series Read Part Two Read...
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Pricing Opportunity with Sprayers | John Deere Sprayer
January 17, 2020,

Price Opportunity on Sprayers

“Pricing Opportunity on Older Sprayers” was originally published in December 2019 Issue of Successful Farming Magazine – Republished with permission After years of sluggish new sprayer sales, a slug of...
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