Whether you're buying or selling equipment, exposure to a broad, engaged audience is the key.

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IronSearch is an online marketplace for new and used agricultural and industrial equipment. Equipment is listed with detailed specifications and photos, drawing millions of visitors annually. It has helped sellers find buyers for billions of dollars in equipment sales for over 15 years.

For Farmers, IronSearch provides online 24/7 access to thousands of pieces of equipment from lawn tractors to combines. You can list equipment for sale by owner and appraise it with the IronAppraiser℠ — powered by IronGuides data — to help competitively price equipment in minutes. For Dealers, IronSearch provides a seamless process to put your equipment inventory in front of thousands of potential customers. Over the years, it has delivered hundreds of thousands of leads to drive sales for our Customers' dealerships.

Looking for current IronSearch listings? Click Here

Laptop and Phone with Iron Search

Find Equipment to Buy

  • Search for the type, make and model of equipment you want.
  • Calculate an offer price using the finance calculator.
  • Initiate alerts to dealerships across North America for your desired equipment.
  • Search Listings

Sell Your Equipment

  • Publish unlimited listings at any time and with no expiration dates.
  • List equipment with up to unlimited photographs and detailed specs.
  • Display listings on Facebook and Twitter via social network integrations.
  • Direct email link and contact form available on each listing.
  • Learn how to maximize engagement on listings from inventory experts.
  • Reach millions of people annually.
  • Dealer Listing

Equipment Appraisals for Farmers

  • Use the IronAppraiser® function to easily and competitively price tractors, combines, forage harvesters, balers, mower conditioners, skid steer loaders, sprayers, windrowers and cotton pickers manufactured in the past 20 years.
  • Powered by IronGuides to provide an average value range to help navigate negotiation with a dealership or determine an advertised price.
  • Learn More Purchase An Appraisal

"In just three days, we saw a return on our initial investment in subscribing to IronSearch®. We quickly sold a combine and two heads to a customer in Pennsylvania."

- Midwest dealer with two locations

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List and Sell With Ease

Whether it's for new or used equipment, no platform makes it easier to list and sell quickly.

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Recent Posts – IronSearch®

Dealer Perspectives
March 8, 2022,,,,,

Dealer Perspectives: Data Sharing Between Dealer and OEM Helps Dealership Succeed

  This is Part 1 in a two-part series.   Direct and open communications with OEM suppliers can be a vital part of the management process. Randy Tye, who served...
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Used Equipment Trends Tractors >= 100
November 30, 2021,,,,,

Forecasting Large Tractor Values

Forecasting Large Tractor Values We are in a time of massive changes with shortage of new and late model used equipment. So, pricing used equipment and forecasting value is more...
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A Kubota Tractor with front loader
April 12, 2021,,,,,

Valuing Agriculture and Outdoor Power Equipment

Avoid 4 common pitfalls when determining equipment value Recently published by Credit Union National Association Lenders faced with the challenge of valuing agriculture and outdoor power equipment should be aware...
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