Your business. Your dealership. Your IronHQ®.

Built on the powerful NetSuite® platform, IronHQ is flexible, intuitive, and reliable. Designed for customization, IronHQ can adapt to suit your unique needs. Avoid unnecessary bells and whistles until you’re ready for them, and when you are, IronHQ will be ready too.

Opportunity Management

Process & Data Optimization

Inventory Management

Customer Management

Business Management

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Opportunity Management

Opportunity Tracking: See everything that’s been quoted in an organized way and leverage the integrated IronGuides® Official Guide appraisal function to help determine accurate trade-in prices.

Quote Creation: Produce consistent, detailed and professional-looking quotes in minutes.

Pre-Sell Trades: Create new units from updated price books or add in-stock and on-order units from dealership inventory.

Sales Activity Tracking: See every aspect of the sales cycle from lead to revenue.

Marketing: Create, manage and automate marketing campaigns in the same system as your CRM.

Lead Management: Manage inbound leads according to territory.

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Process & Data Optimization

IronGuides® Official Guide Integration: Ensure accurate trade valuations with IronGuides Official Guide data integration.

IronBuilder®:  Access our library of OEM price books.

Cost/Profit Controls:  Specify margin guidelines, programs by unit and other cost defaults to ensure costs are correct and margins are maintained.

Custom Approval Process: Set an approval process to allow fast approval of opportunities and control the flow of data.

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Inventory Management

Multi-store Inventory Tracking and Management: Gain full visibility across all dealership locations. See in real time when changes are made, when prices change or when units arrive or are sold.

Pre-load Trades into Inventory: Prepare your inventory records for anticipated changes.

Data Unification: Integrate with your existing ERP to pull costs out of your accounting system, thus calculating the opportunity based on accurate costs.


Customer Management

Customer Relationship Management: Consolidate all customer contact information, records, interactions, and purchase history into one system. Upsell, cross-sell and manage renewals through strategic automated marketing.

Customer Equipment Tracking: Track customer equipment and get a clear picture of what inventory is out in the field. Current appraisals for customer equipment are made possible by Official Guides data.

Prospect Tracking: Pursue potential customers who are in the market for equipment, even if that equipment isn’t currently in your inventory. Easily match customer interests with available equipment.

Program Management: Keep tabs on incentive programs operated by both dealerships and OEMs.

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Business Management

Long-range Visibility: Maintain a dealership-wide view of both sales and customer activity, as well as equipment, future prospects, and your entire sales pipeline.

Unified Systems with Comprehensive Reporting: Generate real time reports, create sales quotes, read customer profile history, and track all costs and margins by type, make, model and profit — all in the same system.

Backed by NetSuite®: Trust in the power and reliability of NetSuite. IronHQ is built on the world’s No. 1 cloud ERP and CRM provider.

Fueled by quality data: Tap into functionality and features from IronSearch® and the full suite of IronGuides Official Guide products.

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IronHQ

Automate and Streamline. Empower Your Teams. Grow Your Business.

Help your dealership reach its true potential by standardizing your sales process across all locations. Powered by NetSuite but customized for you, IronHQ lets you manage both customer and equipment lifecycles, all on the same platform.