IronHQ: The Most Flexible CRM Platform for Equipment Dealers

IronHQ helps equipment dealerships seamlessly drive, measure and manage both the performance and profitability of their businesses. It is the most flexible, affordable, powerful and complete marketing and sales automation service for equipment dealers because it also incorporates the valuation data of IronGuides Official Guide and price books from a variety of manufacturers.

Cloud-based and powered by NetSuite, IronHQ can be scaled up or down to meet the needs of your business. Get real-time insights into not only service and parts information but also sales activity including leads, prospects, inventory, customers and opportunities. Stop chasing data and information. IronHQ can integrate with your Business System using our Data Transfer Service creating a complete system for managing phone calls, emails, and those spreadsheets of customer data. 

Request a FREE DEMO of IronHQ® today!

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Manage revenue potential with IronHQ

Opportunity Management

  • Opportunity and Sales Activity Tracking
  • Marketing and Lead Management
  • Organized and Accurate Quoting
  • Pre-Sell Trades

Inventory Management

  • Tracks Multi-store Inventory
  • Performs Inventory Management
  • Pre-loads Trades into Inventory
  • Integrates with Existing ERP

Customer Relationship Management

  • Contact Management
  • Marketing Campaigns
  • Customer Equipment Tracking
  • Prospect Mapping

Business Management

  • Dealership-wide View
  • Real Time Reporting
  • IronSearch and IronGuides Integration
  • Add-on Modules

How IronHQ Helped an Ag Equipment Dealer Make the Most of a Merger

“The tight agricultural economy has hurt our margins,
but it would definitely be worse if we didn’t have IronHQ.”

– Scott Grundstad, Director of Sales for Plains Ag Group


Automate and Streamline. Empower Your Teams. Grow Your Business.

Help your dealership reach its true potential by standardizing your sales process across all locations. Powered by NetSuite but customized for you, IronHQ lets you manage both customer and equipment lifecycles, all on the same platform.