Mark Moore, Author at Iron Solutions

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Farm Equipment Value Guides | Resources

Mark Moore | April 26, 2022

Dealer Perspectives: Tools for Today’s Ag Equipment Dealerships

Randy Tye has spent his entire career in the agricultural equipment industry,...

Farm Equipment Value Guides | Resources

Mark Moore | March 08, 2022

Dealer Perspectives: Data Sharing Between Dealer and OEM Helps Dealership Succeed

This is Part 1 in a two-part series. Direct and open...

Farm Equipment Value Guides | Resources

Mark Moore | January 31, 2022

Is the Price Right? Getting it Wrong Can Cost You.

Assessing the value of used equipment and establishing a price that is competitive...

Farm Equipment Value Guides | Resources

Mark Moore | October 08, 2021

Cultivating Customers

Ensuring the optimum in customer experience at every turn When a young couple...

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Tuesday, December 13, 2022

NEWS

As we enter the winter months many are expecting the index values, and the retail and auction values that comprise them, to fall. However, demand from farmers may keep them high as inventory constraints start to ease. The most recent USDA Farm Sector Income Forecast, published on December 1st, 2022 estimates “net farm income would be at its highest level since 1973.” If realized, this record farm income may keep demand (and prices) high for new and used farm equipment in general. See more in..

December 2022 Used Equipment Trends

IN CASE YOU MISSED IT

Nearly 30 percent of large farmers say that brand loyalty is less of a priority when selecting farm equipment than it was five years ago, according to a May 2022 McKinsey survey cited in the September 2022 article, “Voice of the US Farmer in 2022: Innovating through uncertainty.”

Is Brand Loyalty to Ag Equipment Color Fading?

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