IRON HQ - Dealer Edition

The only customer and equipment lifecycle management application designed specifically for your equipment business.

IRON HQ™ is integrated. Within a single, powerful application, it combines complete customer-facing CRM from NetSuite® with IRON Solutions’ trade-in guide data, IRON Search® used equipment marketing and new machine configuration with IRON Builder™. As a result, it allows equipment dealerships to unite fragmented data and automate sales processes across locations.

IRON HQ™ is intelligent.  The system holds all equipment sales data in a single database, giving you access to your key performance metrics on a customizable, real-time dashboard. As a result, IRON HQ™ enables you to make better, faster marketing and sales decisions.
 
IRON HQ™ is simple. With IRON HQ™, implementations are both faster and less expensive than traditional business applications. Unlike traditional software with clumsy updates to install and expensive computer systems to manage, IRON HQ™ is a Web-based on-demand solution accessible from any browser, significantly reducing your total cost of ownership.
 

Read More